AUDIENCE EXPOSURE AND ADHERENCE TO THE NATIONAL ACENCY FOR PROHIBITION OF TRAFFICKING IN PERSONS (NAPTIP) FACEBOOK CAMPAIGN AGAINST HUMAN TRAFFICKING IN ANAMBRA STATE

Human trafficking affects people of all races, religions, social classes, and education levels and often results in mental health disorders and life-threatening infections. It has existed in various forms in many parts of the world but was not considered a serious social problem until recent official discourses and media reporting. With media reporting of the crime in different parts of the world, including Nigeria’s Anambra State, came media campaigns against the crime from different sources, one of which is the NAPTP. Since the NAPTIP Facebook campaign is targeted at media audience/users, this study sought to determine the audience’s level of exposure and adherence to NAPTIP’s Facebook campaign against human trafficking. The descriptive survey design was adopted to achieve the objectives, while the 400 samples that were studied were selected using the multi-stage sampling procedure and the formula- R = I x S/N to ensure the proportionality of the samples. In the analysis of the study findings, frequency tables, simple percentages, and the arithmetic mean of the respondents’ responses were used. The findings revealed, among others, that the level of exposure of Onitsha, Awka, and Nnewi residents to the selected Facebook campaigns against human trafficking is very high. In view of the findings, it was recommended, among others, that Anambra residents should always have the quest to know more about human trafficking as that will make them keep track of media campaigns against human trafficking.