THE ROLE OF CREATIVE THINKING IN SOLVING MANAGEMENT PROBLEMS

Creative thinking has become a critical competency for managers in the 21st century. In an era of rapid technological progress, globalization, and unpredictable market conditions, traditional management approaches often fail to provide effective solutions. This paper explores the role of creative thinking in problem-solving within management, focusing on how innovative reasoning, flexibility, and divergent thinking enhance decision-making. The study concludes that cultivating creative thinking among managers fosters organizational adaptability, employee engagement, and sustainable success.