Impact of Sensory Marketing on Purchase Decisions among Generation Z Consumers

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Vineesha V
DOI: 10.5281/zenodo.18950264
Cited by: 0

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
10 March 2026
Language
EN