CHARACTERISTICS OF INDUSTRIAL MARKETING AND SCIENTIFIC AND METHODOLOGICAL FOUNDATIONS FOR IMPROVEMENT

This article examines the development and implementation of new technologies to improve the relationship between sellers and buyers in the market, the maximum use of IT technologies, the introduction of new technologies, the analysis of market competition and the assessment of financial risks, what marketing tools are used to communicate with customers and obtain information about their requirements and wishes, and the methods by which enterprises present their image to different market segments.