Green Claims in the Digital Mirror: Consumer Interpretations of Sustainability Messaging in Online Communities

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Elizabath Pappachan
DOI: 10.5281/zenodo.18954309
Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
11 March 2026
Language
EN
Document type
Dataset