ANALYSIS OF CUSTOMER PERCEPTION TOWARDS THE AIRTEL SERVICES IN SIVAGANGA

Abstract: The study's main goal was to learn how customers of AIRTEL Broadband perceive its offerings. Customers in the Sivaganga district are satisfied alongside the services provided by AIRTEL and to identify the factors influencing the customers' preferences. According to the findings, the dimensions that influence customers' satisfaction levels are core services (such as good coverage, connectivity, and network quality) along with call rate. Further results demonstrate that there is a significant relationship between the brand name and customer preference. As a result, it has been suggested that telecom companies concentrate on connectivity, call rate, coverage, and network quality. Keywords: Customer perception, network operators, telecommunication, customer satisfaction, mobile services and so on. Title: ANALYSIS OF CUSTOMER PERCEPTION TOWARDS THE AIRTEL SERVICES IN SIVAGANGA Author: A. Arockia selvi, Dr. R. Venkatesan International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 753-758 Research Publish Journals Website: www.researchpublish.com Published Date: 11-March-2026 DOI: https://doi.org/10.5281/zenodo.18955480 Paper Download Link (Source) https://www.researchpublish.com/papers/analysis-of-customer-perception-towards-the-airtel-services-in-sivaganga