Digital Transformation And Advanced Technologies In Supply Chain Management: Empirical Evidence From Omani E-Commerce Companies

The study seeks to investigate the impact of digital transformation and emerging technologies on the supply chains of Omani e-commerce businesses. E-commerce is an emerging sector in the country; however, the sector is facing a lot of challenges in supply chain logistics, infrastructure, and fluctuating demands. Technologies such as Artificial Intelligence, Internet of Things, Big Data, Blockchain, and Cloud Computing have the potential to impact supply chains. The study aims to explore the positivism paradigm, and the data will be collected through a survey from supply chain professionals along with secondary research that will be collected from peer-reviewed journals. 5 hypotheses have been developed for the study which talks about the rela-tionship of emerging technology with supply chain digital transformation. The results of the study say that the awareness level about the emerging technologies is high among the supply chain professionals, however the implementation level is low due to costs, skills, and resistance. Strategic recommendations are provided at the end of the research for e-commerce businesses, government, and supply chain professionals.