FRACTIONAL OWNERSHIP: NEW OPPORTUNITIES FOR INVESTING IN ARTWORKS THROUGH P2P PLATFORMS"

The rapid development of digital financial technologies has significantly transformed traditional investment markets, including the global art market. One of the emerging mechanisms that expands access to art investment is fractional ownership through peer-to-peer (P2P) platforms. This model enables multiple investors to collectively own shares of high-value artworks, reducing financial barriers and increasing liquidity in a market historically limited to wealthy collectors and institutions. The article examines the mechanisms of fractional ownership, the role of blockchain and digital platforms in facilitating shared investment in artworks, and the implications for investors and the art market ecosystem. Based on existing academic research and industry reports, the study analyzes how P2P investment platforms contribute to market democratization, risk diversification, and transparency in art transactions.