Service Quality, Perceived Value on Repurchase Intention, Consumer Satisfaction as a Mediator

This study aims to analyze the influence of service quality and perceived value on repurchase intentions of MSME consumers at Indomaret, with customer satisfaction as an intervening variable. The focus of the study was directed at MSME partnerships with Indomaret in the Jakarta area. The research method used was descriptive quantitative with data collection through questionnaires distributed to 126 respondents. Data analysis was conducted using the Partial Least Squares (PLS) approach through SmartPLS 4 software. The results showed that service quality had no significant effect on consumer repurchase intentions, while perceived value had a positive and significant effect on repurchase intentions. In addition, customer satisfaction had a significant influence in increasing repurchase intentions. Service quality and perceived value were proven to have a positive influence on customer satisfaction. These findings also indicate that customer satisfaction is able to partially mediate the relationship between service quality and perceived value on consumer repurchase intentions. This study provides a practical contribution for MSMEs and Indomaret in improving service strategies and value creation to strengthen customer loyalty.