A STUDY ON FARMER'S BUYING BEHAVIOUR TOWARDS FERTILIZER WITH A SPECIAL REFERENCE TO ORATHANADU IN THANJAVUR DISTRICT

ABSTRACT In Tamil Nadu's most agriculturally productive areas is the Thanjavur district, sometimes known as the "Rice Bowl of Tamil Nadu." In the Thanjavur district, Orathanadu is an agricultural block that produces paddy, pulses, and other crops because it was rich in soil. This study looks at fertilizer purchases made by farmers in Orathanadu's Thanjavur district. Convenience sampling was used for this study .A sample of 85 Orathanadu farmers was analysed using percentage analysis. The results show that most farmers prefer organic fertilizers, mainly the organic fertilizers may boost the crop quality and productivity. The most popular source of purchases an fertilizer is an agro-center. The study recommends encouraging soil testing, raising awareness of balanced fertilizer use, and providing government assistance to farmers. The study suggests creating awareness on balanced fertilizer use, promoting soil testing, and giving government support to help farmers improve productivity and sustainability.