A STUDY ON CHALLENGES FACED BY CUSTOMERS IN PUBLIC DISTRIBUTION STORES WITH REFERENCE TO THANJAVUR DISTRICT.

ABSTRACT This study was undertake to analyze the challenges faced by customers while using the public distribution stores.There are some challenges faced by customers while using the public distribution stores such as poor customer service, Network issues in Biometric,more waiting time in queue etc. The study was conducted in Thanjavur district and the simple random sampling technique was used. The data was collected from 120 respondents by using a google form through structured questionnaire. The percentage analysis and chi-square. The findings stated that the customer face challenges in public distribution stores like biometric and network issues. That the study suggests that they must maintain the biometric system,maintain the queue management system that may increases the customer satisfaction at public distribution stores in Thanjavur District.