A STUDY ON IMPACT OF ARTIFICIAL INTELLIGENCE ON EMPLOYEE RECRUITMENT THROUGH LINKEDIN

ABSTRACT The use of Artificial Intelligence (AI) is becoming an important technology in Human Resource Management and the recruitment process, where organizations are able to utilize AI-based recruitment tools to improve their recruitment effectiveness, reduce the manual workload of the recruiters and quickly identify the appropriate candidates. The professional networking site LinkedIn, for example, uses AI-based features to assist recruiters in their selection of qualified candidates, such as automated candidate recommendations, skills matching and resume screening. This study will explore the impact of AI on recruitment via LinkedIn and will analyse the extent of recruitment efficiency gained by using AI recruitment tools and how those tools impact the selection of candidates. The study was conducted in the Thanjavur District and had a total of 120 respondents comprised of job seekers, employees, and people that were knowledgeable about LinkedIn recruiting. Primary data were obtained by means of a structured questionnaire using Convenience sampling; secondary data were acquired from journals, books and the Internet, and both types of data were analysed using Simple Percentage Analysis and Chi-Square testing. Most people who responded to the survey have a knowledge level about the use of AI in recruiting; they think using AI will help HR departments screen candidates more efficiently, and make a good match between the job and the candidate. In summary, chi-square analysis provides evidence of a significant positive correlation between knowledge of AI recruiting tools and level of efficiency in recruitment. AI will continue to be vital to the way modern organizations recruit, as it improves on both the speed of hiring and the quality of hiring decisions, resulting in high levels of effectiveness for the recruitment function.