Automated digital experiences need an outside-in approach.

What could be better when you have someone else doing all the thinking and churning for you, making your life decisions and interactions easier and quicker. The new smart person is called ‘Artificial Intelligence (AI)’, and the invisible machine learning (ML) algorithms/data-models are developed by the coolest of engineers. ‘AI’ quietly and tirelessly works in the background capturing human digital interactions. The intelligent algorithms/data-models convert the pool of continuously flowing data into meaningful patterns, and channelize relevant streams of focused information and interactions in-context to a human’s behavioural needs. So next time you receive out-of-the-blue recommendations for connecting with folks on Facebook/LinkedIn you know where it’s coming from.