A STUDY OF AI-DRIVEN E-COMMERCE CUSTOMER EXPERIENCE AND ITS IMPLICATIONS FOR RURAL DEVELOPMENT AND SUSTAINABILITY

Abstract The study examines awareness, usage, and satisfaction with AI tools such as chatbots, recommendation systems, and personalized services. Results indicate high awareness and frequent usage of AI features, leading to improved convenience, faster responses, and better personalization. Advanced tools like voice and search assistants show lower adoption. Chi-square analysis confirms significant differences in awareness levels among respondents. The findings suggest that AI-driven e-commerce supports rural development by expanding market access, promoting digital participation, and encouraging sustainable practices. The study highlights the importance of increasing user awareness and accessibility of AI tools to maximize their benefits for inclusive and sustainable growth.