CASE COMMENTARY: GOOGLE LLC V. MAKEMYTRIP (INDIA) PRIVATE LIMITED AND ORS.

This case commentary discusses the ruling of the Delhi High Court in Google LLC v. MakeMyTrip on the contentious question of whether the use of registered trademarks as keywords for advertising on search engines constitutes trademark infringement under the Trade Marks Act, 1999. This ruling occurred in the backdrop of rising disputes over online advertising practice and the function of online intermediaries. The Court resorted to neither assumption of violation simply on the sole grounds of using keywords nor to an expansive court led approach but instead opted for a statute led approach to interpreting the Trademark Act.