DEVELOPMENT TRENDS OF CUSTOMER-CENTRIC MARKETING CONCEPT IN MODERN COMPANIES

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Bazarova Mamlakat Supiyevna
DOI: 10.5281/zenodo.18988058
Cited by: 0

Abstract

This article analyzes the development trends of the customer-centric marketing concept in modern companies, its theoretical foundations, its role in business processes, and directions for its practical application.

Fields of Study & Subjects

Marketing and Advertising Strategies Customer Service Quality and Loyalty Corporate Governance and Management

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
12 March 2026
Language
EN
Document type
Dataset