From Viral to Verified: Analyzing SEBI's Efforts to Curb Finfluencer Misconduct

SEBI has created a pathway which is much needed in this digital age to curb finfluencers exploiting market sentiments and playing with trust of scores of followers/ Investors by posing as potential threats to market integrity. Its comprehensive framework distinguishes between legitimate financial education and unauthorized financial advisories, giving a clear and bold message of genuine investor protection commitments and regulatory verifications by the top brass of the financial regulatory body of the country.