COMPARATIVE ANALYSIS OF TOURISM PRODUCTS IN AZERBAIJAN AND IN THE WORLD AND OPPORTUNITIES FOR DIVERSIFICATION

The article provides a comparative analysis of the development features of tourism products in Azerbaijan and the world. The theoretical foundations of the tourism product are examined, its structural components and types are determined. Based on the experience of developed tourism countries, the current state of the tourism sector of Azerbaijan is assessed and diversification opportunities are identified. During the study, scientific literature and statistical indicators of recent years were analyzed. It was determined that although cultural and recreational tourism predominates in Azerbaijan, there is a wide potential in the directions of ecotourism, agrotourism and digital tourism. The article puts forward practical proposals for increasing the competitiveness of tourism products and ensuring their sustainable development.