Customer Relationship Management: Experimental Inspirations (A Case Study of AIB Bank)

nvestigating the factors affecting customerrelationship management in an international bank inAfghanistan is the purpose of this study (AIB). However,the study found that there is a strong correlation betweenCRM and banks. The nomothetic approach was adopted,and 100 copies of a structured questionnaire weredistributed to bank customers in Kabul, Afghanistan, asour main data gathering tool. Additionally, it wasdiscovered that customer identification and retentionhave a greater impact on business performance thanother CRM aspects. The study's conclusion is that banksshould improve their tactics for identifying and keepingcustomers because these efforts have a direct impact ontheir level of performance. The study did suggest that theAfghan banking sector's capacity to better understand,attract, hold onto, and