AI IN MARKETING

Master AI-Driven Marketing in the Indian Context. This comprehensive textbook bridges the gap between global AI theory and Indian market realities. Designed specifically for BBA and MBA students, it provides a strategic roadmap for the next generation of marketing leaders. Key Features: Indian Industry Case Studies: Deep dives into Flipkart, Zomato, Swiggy, Nykaa, Jio, and HDFC Bank. Dual-Level Pedagogy: Content structured for both undergraduate foundations and postgraduate strategy. Current Regulatory Focus: Includes India’s Digital Personal Data Protection Act (DPDPA) 2023. Hands-on Learning: Chapter-wise learning objectives and strategic insights.