THE ROLE OF DIGITAL MARKETING IN IMPROVING THE EFFECTIVENESS OF CROSS-INDUSTRY INTEGRATION
Abstract
This thesis analyzes the economic content and performance indicators of the process of cross-sector integration and reveals the strategic importance of digital marketing tools in this process. According to the results of the study, digital marketing serves to increase the efficiency of cross-sector integration not only as a communication tool, but also as a mechanism for data management, value chain optimization, and stimulating innovative development.
Fields of Study & Subjects
Marketing and Advertising Strategies
Digital Innovation in Industries
Digital Marketing and Social Media
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 15 March 2026
- Language
- EN