A Study on Customer Satisfaction Towards D-Mart in Coimbatore City

Retail establishments profit because happy customers are more likely to linger and buy more stuff. Objectives of the study: The objective of the present study is to explore whether the satisfied customers in D-Mart Coimbatore city stores. Product availability, product quality, price, store environment, staff behaviour and billing speed are some of the major dimensions of evaluation studied. The competitive pricing and wide range of offerings at DMart, combined with good product quality was found to have a very positive impact on the shopping experience according to the study. Consumer attitudes are also influenced by wellarranged store interiors and friendly, competent employees. But complaints about crowding at rush times and an absence of parking options were cited as pain points to be addressed. Overall, the findings of this study tell us that D-Mart has a good level of customer satisfaction and loyalty in Coimbatore. The results need to be considered for better service quality, infrastructure and more operational yields, which should in turn augment the customer retention.