A Study on Consumer Satisfaction Towards TVS Electric Two-Wheeler in Coimbatore City

The Electric vehicle (EV) business in India has expanded rapidly owing to high fuel costs, ecological challenges, effective government policies and emerging technologies. Electric two-wheelers also contribute to city traffic as they are cheap and can be used for short-scale travel. TVS Motor Company, one of the leading two-wheeler companies in India, has also entered the market for three-wheelers with products such as the TVS iQube and hopes to capture a significant portion of this emerging segment as well. This paper will examine customer satisfaction towards TVS electric two-wheelers in the city of Coimbatore. Brand loyalty, repeat buying, and positive recommendations are determined by customer satisfaction. The research focuses on determining the influences on the measure of satisfaction whi, which are product quality, performance, price, design, battery life, charging options, after-sales service, and the overall customer experience. Primary data were collected using a structured questionnaire of TVS electric two-wheelers users in Coimbatore; secondary data came in the form of journals, company reports, websites, and past studies. The results provide information on the perceptions of customers, their satisfaction, and what TVS electric two-wheelers can do better in enhancing their market positions. The paper ends with a conclusion on recommendations on how to enhance customer satisfaction and enhance the competitiveness of TVS in the competitive electric two-wheeler industry.