Digitalisation in Your Organisation: Amazon Simple Storage Service (S3) and the AWS Digital Platform

Amazon S3 is analysed as an instance of Stage 3 digitalisation, in which the product is pure software infrastructure embodying all three general-purpose technology denominators and all four knowledge-based asset properties identified by Haskel and Westlake. The Business Model Canvas reveals a value proposition centred on 99.999999999% object durability and the elimination of on-premises storage cost, delivered through an IaaS pay-per-use model whose ISV partner ecosystem generates the network effects that Evans and Schmalensee attribute to multi-sided platform orchestrators at the AWS level. Software Value Map prioritisation across five selected value aspects ranks storage class tiering as the highest-value requirement, owing to its simultaneous impact on customer cost reduction, competitive pricing, and application technology value, with compliance certifications and in-place data processing jointly second, and encryption lowest as a widely expected market-entry baseline.