An Analytical Study on Awareness, Perception, and Benefits of AR Applications Among Consumers

Augmented Reality (AR) is an emerging technology that blends digital information with the real world, transforming the way consumers interact with products, services, and experiences. This study aims to explore consumer awareness, perceptions, and the benefits of AR applications across sectors such as education, gaming, and online shopping. A descriptive research design was adopted, with primary data collected from 100 participants in Coimbatore through Google Forms and face-to-face surveys, and secondary data gathered from academic journals, textbooks, and industry reports. The study focuses on assessing the level of consumer awareness, analysing market trends and perceptions, and identifying the advantages and challenges associated with AR applications. The findings provide insights into consumer behaviour, adoption patterns, and potential strategies for businesses to enhance engagement and usability. This research highlights the growing importance of AR in shaping future consumer experiences and market opportunities.