Grill & Trill: Understanding Consumer Behavior at Barbeque Nation Coimbatore

The restaurant industry in Coimbatore is highly competitive, with customers having multiple dining options.This study aims to examine the demographic profile, sources of awareness, factors influencing customer preference, and satisfaction levels of Barbeque Nation customers in Coimbatore. Primary data was collected from 100 participants through Google Forms and face-to-face interviews, while secondary data was sourced from textbooks, journals, office records, library resources, and online reports. Simple random sampling was intended, but convenience sampling was applied based on respondent availability. The data were analyzed using percentages, mean scores, and charts to identify key trends and factors affecting customer choice and satisfaction. The findings provide insights into consumer behavior, helping the restaurant improve its services, marketing strategies, and customer engagement. The study is limited to Barbeque Nation customers in Coimbatore and relies on self-reported responses