Trends in Heroism, Themes, and Audience Perception in Tamil Cinema

India is a diverse country, enriched with varied cultures, languages, and geographical features, which have contributed to the growth of the Indian cinema industry. The significant presence of art, dance, and music in Indian life has also paved the way for the development and popularity of Indian cinema. Tamil cinema plays an important role in shaping the attitudes, values, and lifestyles of youngsters. With increased access to cinemas, television, and OTT platforms, youngsters are frequently exposed to various themes such as friendship, love, family relationships, violence, and social issues, which may influence their perceptions and behavior.The present study aims to analyze the viewing habits of youngsters toward Tamil films, identify the factors influencing their interest, and examine their attitudes toward the major themes portrayed in Tamil cinema. The study was conducted in Coimbatore city using a convenience sampling technique under a non-probability sampling design. Primary data were collected from 100 respondents aged 13 to 30 years through a structured questionnaire, supported by secondary data from books and journals.The data were analyzed using simple percentage analysis, Likert scale analysis, and Friedman ranking analysis. The study provides insights into youngsters’ preferences and attitudes toward Tamil films and their thematic influence.