A Study on Consumer Preference Towards Online Food Delivery Apps Like Swiggy, Zomato

In recent years, the rapid rise of food delivery services has changed how consumers purchase food. Food delivery apps like Swiggy and Zomato have become increasingly popular due to the growth of smartphone use, the ease of access to the internet, and changing lifestyles. Consumers are influenced by these apps because they make it easier to purchase meals, save time on ordering, provide a large selection of restaurants or cuisines, and have low food prices through discounts or promotions. This study aims to investigate what influences consumer preference for food delivery services, with Swiggy and Zomato as the focal point, as well as to learn more about levels of knowledge about food delivery services and the patterns of usage and satisfaction of consumers who use these delivery services. There are several factors that can impact the decision-making processes of consumers when selecting to use/use a food delivery service, such as: quality of service; delivery time; cost of food; amount of offers; ease of use of the food app; and customer service from the delivery person. Consumers who have used either Swiggy or Zomato will be surveyed and allowed to describe what their preferences are towards either Swiggy or Zomato based upon all five factors previously mentioned. This research will provide valuable information regarding consumer expectations, which can be used by companies that deliver food via an online service to improve their service delivery, increase customer satisfaction, and improve their competitiveness.