A Study on Customer Satisfaction Towards Bookmyshow App Users with Special Reference to Coimbatore City

The Advancement of digital technology has brought significant changes in the way people access entertainment services, particularly movie and event ticket booking. In this context, BookMyShow has emerged as a leading online ticket booking application in India, offering services such as movie ticket booking, event reservations, seat selection, and secure digital payment options. BookMyShow has gained wide acceptance in urban areas like Coimbatore city, where consumers prefer fast and hassle-free booking experiences. The application is designed with a user-friendly interface that allows customers to browse movies and events, check show timings, select seats, and make payments within a few minutes. The study focuses on understanding user perceptions regarding ease of navigation, booking procedure, payment security, service charges, refund processing, customer service, and overall performance of the application. Primary data for the study were collected from 55 BookMyShow app users in Coimbatore city using a structured questionnaire. The respondents were selected using a convenience sampling technique to capture diverse opinions from different age groups and socioeconomic backgrounds. The collected data were analyzed using simple statistical tools such as percentage analysis and graphical representation to ensure clarity in interpretation. The findings of the study reveal that a majority of users are satisfied with the BookMyShow application due to its simple interface, quick booking process, availability of multiple payment options, and secure transaction system. The study concludes that BookMyShow effectively meets the expectations of most users by providing efficient and reliable online ticket booking services. Addressing issues related to pricing transparency and refund timelines can further improve customer satisfaction and strengthen user loyalty in a competitive digital market.