Analyse Customer Perception and Satisfaction in Restaurants Promoted by Influencers

Customer decision-making in the restaurant business has been profoundly altered by the increasing power of social media influencers. With an emphasis on expectations formed through influencer content, post-visit satisfaction, perceived credibility and trust, and difficulties encountered after relying on such promotions, this study attempts to examine customer perception and satisfaction toward restaurants promoted by influencers. In order to comprehend customer perception and satisfaction, a descriptive research design was used. Through Google Classroom, data was gathered from customers who went to establishments recommended by social media influencers in order to evaluate their overall satisfaction and experiences. Using random sampling techniques, a sample of one hundred respondents was chosen. The Chi-square test, ranking method, and percentage analysis were used to analyse the data. The study measures overall satisfaction, compares customer expectations with actual dining experiences, and identifies important factors influencing customer perception. The results give restaurants valuable information to boost customer satisfaction and enhance influencer marketing tactics.