A Study on Customer Awareness Towards Shopping Goods on Big Billion Days on Flipkart

Big Billion Days have emerged as one of the most influential online sales events, significantly impacting consumer purchasing behavior. This study aims to examine customer awareness towards purchasing goods during Big Billion Day sales, with a focus on understanding consumer knowledge, perceptions, and decision-making factors. The research analyzes the level of awareness regarding discounts, product quality, pricing strategies, return policies, and promotional tactics adopted by e-commerce platforms. Data collected from customers highlight how advertising, digital marketing, peer influence, and previous shopping experiences contribute to awareness and purchase intentions. The study also explores challenges faced by consumers, such as misleading discounts, stock limitations, and trust concerns. Findings indicate that while most consumers are highly aware of Big Billion Day offers and actively participate due to attractive price reductions, a segment remains cautious due to perceived risks. The study concludes that improved transparency, customer education, and effective communication strategies can enhance customer trust and awareness, leading to more informed purchasing decisions during large-scale online sales.