A Study on Awareness of Atal Pension Yojana Among College Students

The Atal Pension Yojana (APY) is a government pension scheme that provides financial security after retirement, especially for individuals in the unorganised sector. Since college students are future earners, early awareness of such schemes is important. This study examines the level of awareness and knowledge of APY among college students in Coimbatore, using primary data collected through a structured questionnaire covering awareness of the scheme, pension benefits, eligibility conditions, tax benefits, and opinions on the enrolment process. The findings reveal that although most students have heard about APY mainly through social media and friends or family, their overall understanding remains only moderate, with limited awareness of tax benefits and long-term financial advantages. This highlights the need for improved financial education and awareness programmes to enhance students’ understanding and participation in the Atal Pension Yojana.