A Study on Consumer Behavior Related to Different Bathing Soap Brands

This study focuses on understanding the consumer behaviour towards different bathing soap brands. Bathing soap is an essential personal care product used by people of all age groups. The study mainly aims to identify the factors that influence consumers while selecting bathing soap brands such as price, quality, fragrance, brand image and advertisements. The findings of the study reveal that fragrance and quality are the most important factors influencing the purchase of bathing soaps. The study also shows that social media plays a major role in creating brand awareness among consumers. Among the various brands, Dove soap is preferred by a majority of the respondents. The study further highlights that promotional schemes influence consumers’ buying decisions to a certain extent. The results of the study will be useful for marketers to improve product quality, promotional strategies and customer satisfaction.