DIGITAL TECHNOLOGIES AS A TOOL FOR SUSTAINABLE TOURISM GROWTH IN THE CONTEXT OF THE NEW UZBEKISTAN

Digital technologies are reshaping the tourism sector by enhancing service quality, supporting sustainable development, and improving visitor experiences. In Uzbekistan, a country with rich cultural heritage and expanding tourism potential, digital transformation is increasingly viewed as a strategic mechanism for boosting sustainable tourism growth. This study investigates how digital technologies contribute to sustainable tourism development in Uzbekistan by improving operational efficiency, enabling smart destination management, and fostering eco-friendly practices. Findings indicate that digital tools such as mobile applications, e-services, virtual and augmented reality, and artificial intelligence significantly enhance tourism experiences while supporting environmental and socio-economic sustainability.