Factors Influencing the Attitude of Information Professionals Toward Digital Preservation at Riphah International University

This study investigates the factors influencing the attitude of information professionals toward digital preservation at Riphah International University. A quantitative research design was employed, guided by previous empirical studies on digital preservation practices in academic libraries. The target population consisted of 51 library professionals across Riphah International University and its sub-campuses, from which 47 valid responses were obtained (92.2% response rate). Data were collected using a structured questionnaire covering four constructs: technological awareness, professional training, institutional support, and attitude toward digital preservation, measured on a five-point Likert scale. Reliability analysis confirmed strong internal consistency across all constructs (α = 0.954). Descriptive, correlation, and regression analyses were conducted using SPSS. The results revealed that technological awareness (β = .802, p lt; .001), institutional support (β = .773, p lt; .001), and professional training (β = .778, p lt; .001) significantly and positively influenced the attitude of information professionals toward digital preservation. Among these predictors, technological awareness exhibited the strongest effect, explaining 64% of the variance in attitudes. The findings underscore the importance of improving technical competencies, institutional infrastructure, and continuous professional development to enhance digital preservation practices. It is recommended that the university strengthen policy frameworks, provide adequate financial and technical support, and promote ongoing capacity-building initiatives to sustain effective digital preservation efforts. Keywords: Digital Preservation, Technological Awareness, Institutional Support, Professional Training, Information Professionals, Riphah International University.