The Dual Commerce Model of the Metaverse: Concert Economy and Fashion Economy as Structural Complements
Abstract
Two complete commerce models constitute the structural foundation of the dual-layer metaverse economy. Model A: the virtual concert (Hatsune Miku) combined with immediate in-space merchandise sales at peak emotional arousal. Model B: the live fashion show broadcast combined with an adjacent virtual brand flagship store enabling immediate purchase at peak desire. Both models share one structural principle: the elimination of the cooling interval between peak experience and purchase opportunity. V=N/D demonstrates that the metaverse's primary commercial advantage is not the virtual experience itself, but the preservation of N (emotional energy) at maximum intensity at the precise moment D (friction to purchase) reaches zero.
Fields of Study & Subjects
Virtual Reality Applications and Impacts
Consumer Retail Behavior Studies
Consumer Behavior in Brand Consumption and Identification
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 14 May 2026
- Language
- EN