The Dual Commerce Model of the Metaverse: Concert Economy and Fashion Economy as Structural Complements

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Authors: Yoshimitsu Katayama
Cited by: 6
References: 4

Abstract

Two complete commerce models constitute the structural foundation of the dual-layer metaverse economy. Model A: the virtual concert (Hatsune Miku) combined with immediate in-space merchandise sales at peak emotional arousal. Model B: the live fashion show broadcast combined with an adjacent virtual brand flagship store enabling immediate purchase at peak desire. Both models share one structural principle: the elimination of the cooling interval between peak experience and purchase opportunity. V=N/D demonstrates that the metaverse's primary commercial advantage is not the virtual experience itself, but the preservation of N (emotional energy) at maximum intensity at the precise moment D (friction to purchase) reaches zero.

Fields of Study & Subjects

Virtual Reality Applications and Impacts Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
14 May 2026
Language
EN