AI Citation Visibility Framework: MAHI Index, MAD-M Decay Model, and MAHI-100 Benchmark
Abstract
A reproducible measurement framework for AI visibility across ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot. Defines the MAHI Index (Marketing Agent Health Index), the MAD-M (Marketing Agent Decay Model), and the MAHI-100 benchmark for evaluating how AI systems decide which businesses to cite.
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 28 May 2026
- Language
- EN