AI Citation Visibility Framework: MAHI Index, MAD-M Decay Model, and MAHI-100 Benchmark

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Authors: kristina shrider
Cited by: 1

Abstract

A reproducible measurement framework for AI visibility across ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot. Defines the MAHI Index (Marketing Agent Health Index), the MAD-M (Marketing Agent Decay Model), and the MAHI-100 benchmark for evaluating how AI systems decide which businesses to cite.

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
28 May 2026
Language
EN