AI Interactivity in e-CRM and Customer Adoption Resilience in Digital Banking: The Roles of Cognitive Trust, Affective Trust, and Switch-Point Optimization Efficacy

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Chandra Hendriyani
DOI: 10.5281/zenodo.20897243
Cited by: 1

Abstract

Dataset accompanying the study "AI Interactivity in e-CRM and Customer Adoption Resilience in Digital Banking: The Roles of Cognitive Trust, Affective Trust, and Switch-Point Optimization Efficacy." The dataset comprises anonymized survey responses, construct measurements, demographic information, and coding documentation used to analyze the relationships among AI interactivity, e-CRM, customer trust, switch-point optimization efficacy, and customer adoption resilience in digital banking.

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
26 June 2026
Language
EN
Document type
Dataset