Visualizar lo invisible: arte, color y experiencia climática en la era de los datos

This text explores how art and the use of color help communicate climate change in a more relatable and understandable way. By examining various artworks and visualization projects, the paper shows how scientific data and complex environmental phenomena are transformed into visual experiences that engage the senses and emotions. Beyond its aesthetic function, color is presented as a vital tool for connecting climate information with human experience and facilitating its comprehension. These forms of representation allow people to grasp, in a more accessible and everyday manner, the effects of climate change and reflect on its consequences. In a context where artificial intelligence and data are central to information, the text emphasizes the importance of art as a bridge between scientific facts and everyday experience. In this way, it fosters clearer, more sensitive, and more meaningful communication about climate change.