Markalaşma ve Markalama: Marka Yönetiminde Kavramsal Bir Netleştirme

Studies On Social Science Insights 2026

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Authors: Yunus Emre Gürsoy

DOI: 10.53035/sossci.143

Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation