Social Media communication practices at war: A tactics comparative analysis between the Israeli-Palestinian Conflict and the Russo-Ukrainian War

Social Media has ingrained itself into daily life by enabling connections and providing a range of viewpoints on world affairs. Additionally, Social Media platforms are said to be crucial in influencing public opinion regarding conflicts due to their ability to mould and sway public opinion. In light of current events surrounding the Israeli-Palestinian conflict since October 7, 2023, this article focuses on how platforms like X/Twitter and TikTok have impacted public perceptions. Further, based on the literature references, we qualitatively examine the dissemination of fake news and the conduct of propaganda, which are tacticsfrequently employed strategically to advance particular narratives and political agendas. A detailed analysis of how the Israeli government and Hamas utilize Social Media to influence public opinion demonstrates the broader influence of disinformation on global politics. Lastly, a comparison between the aforementioned practices and those used in the Russian-Ukrainian conflict is also provided.