Dark Fantasy, Cadbury celebration, Kurkure(etc.) or Sweets: A comparative study
Abstract
Marketing is convincing and convincing comes through positioning. How do you position your product will establish it in the market. A well positioned product is a guarantee of success of it. Taking the help of creativity one can set up a road for the customer advocacy and helps beating the competition.
Fields of Study & Subjects
Marketing and Advertising Strategies
Consumer Behavior and Marketing Influence
Consumer Packaging Perceptions and Trends
Publication details
- Volume
- 12
- Issue
- 1
- Publication date
- 1 January 2026
- Language
- EN