РОЛЬ ЦИФРОВИХ ПЛАТФОРМ У ФОРМУВАННІ КОНКУРЕНТОСПРОМОЖНОСТІ НАЦІОНАЛЬНИХ ЕКОНОМІЧНИХ ЕКОСИСТЕМ

The article examines the impact of digital platforms on the formation of the competitiveness of national economic ecosystems under conditions of accelerated digital transformation of the global economy. It is established that digital platforms serve as an institutional and technological foundation of modern economic systems, ensuring the integration of business entities, financial institutions, government structures, and consumers within a unified information and economic space. It is substantiated that their development contributes to the formation of network effects that strengthen the market positions of ecosystem participants and create new sources of economic value. It is proven that digital platforms drive structural transformation of national economies through the development of e-commerce, digital financial technologies, innovative business models, and the automation of managerial processes. It is determined that the greatest impact on the competitiveness of economic ecosystems is exerted by platforms based on the use of big data, artificial intelligence, and digital analytics, as they ensure improved decision-making efficiency and optimization of resource allocation within the economy. Key directions of digital platform influence are systematized, including the development of digital commerce, formation of ecosystem linkages, digitalization of the financial sector, implementation of intelligent management technologies, and expansion of public digital services. It is established that digital platforms are an important instrument for enhancing the economic resilience of the state, particularly in conditions of crisis phenomena and post-war recovery. The obtained results confirm that the formation of competitive national economic ecosystems requires comprehensive development of digital infrastructure, improvement of the institutional environment, and active implementation of platform technologies across all spheres of economic activity.