CHALLENGES FOR MANAGEMENT IN THE PHARMACEUTICAL INDUSTRY IN THE DIGITAL AGE: STUDY ON ELECTRONIC RECORDS IN THE MANUFACTURING PHASE

The pharmaceutical industry is an important sector for healthcare. The global pharmaceutical market size in 2025 is projected to be approximately USD 1.8 trillion. This sector is highly regulated by health legislation in line with the goal of improving quality of life and societal well-being. The 21st century is characterized by the information age. The amount of data generated daily is unprecedented in history. Managing informational knowledge in the healthcare sector is a pressing challenge. Therefore, joining efforts to optimize processes in a digital environment has been a constant pursuit for organizations. Thus, this study uses the Ishikawa Diagram to analyze the challenges and opportunities of a Manufacturing Execution System in drug production in a pharmaceutical company, comparing it with the possibility of using electronic data recording in its processes. The results point to increased productivity and cost reduction, with challenges in ensuring data integrity, in addition to supporting strategic definition and decision-making.