Structural Defects in the Social Software Ecosystem: Challenges to Commercial Sustainability and the Construction of a Governance Framework

The research object this paper is the network social platform, By analyzing its structural defects and the potential or already emerging challenges of commercial sustainability, And corresponding governance framework is constructed. This paper points out that with the rapid development of social platforms, there are so many problems such as serious homogeneous competition, privacy and security leakage, ecological pollution of information and vulnerability of business model. These problems have interacted with each other and worsen constantly, and restricted the development of the industry seriously. On this basis, the article reveals how these defects transform to customer defection, brand value erosion, and compliance costs increasing, these real business risks. To resolve these problems, this article proposes advice from four perspective: company strategy, ecological governance, business model innovation, and policy adaptation. It advocates the shift from traffic competition to value innovation and Building a multi-partner, sustainable ecosystem. The aim is to provide enterprises with new ideas for business model adjustment and offer some theoretical reference for strategy formulation.