The Necessity and Business Strategy of Developing Investment Banking Business in Chinese Commercial Banks

The research background is the promotion of interest rate liberalization, deepening market opening, and urgent need for transformation. The research significance is to improve the theoretical system, provide strategies for practice, and provide references for policies. The research topic is to follow the logical mainline from necessity analysis to strategy construction, and comprehensively demonstrate the development of investment banking business. Combining macro environmental changes with micro banking practices, comprehensively considering multiple factors. Systematically demonstrate the strategic value and implementation path of investment banking business, with clear organization. The research method is literature review, which sorts out the theoretical framework related to the investment banking business of commercial banks. Comparative analysis method, comparing the differences in banking practices between domestic and foreign banks. Case analysis method, in-depth analysis of typical bank business practices. The research conclusion is that developing investment banking business is an inevitable choice for commercial banks to cope with the impact of interest rate marketization and an important path for transformation. It is necessary to break through the bottleneck of developing investment banking business through strategic focus, organizational restructuring, and talent construction measures.