Exploring the Path of High-Quality Development in the Cultural Tourism Industry Empowered by Film and TV Series

In recent years, with the popularity of numerous TV series and films, audiences have moved beyond mere viewership and stardom following to engaging in on-site sightseeing and check-ins at actual filming locations. Concurrently, regional tourism strategies have increasingly emphasized the marketing of these locations, further attracting fans and viewers for tourism and consumption. Against the backdrop of the national strategy for the integration of culture and tourism, the film and television industry serves as a powerful cultural medium that can attract attention and evoke strong emotions, plays a significant empowering role in the cultural tourism sector. This paper attempts to outline the internal mechanisms of this empowerment, analyze current existing problems, and propose paths for high-quality development from the perspectives of mechanism innovation, IP operation, and scene construction.