Review on Influencing Factors of Overconsumption Behavior

With the prosperity of the market economy and the penetration of consumer culture, overconsumption has evolved from an individual behavior into a social phenomenon worthy of attention. It not only affects personal financial health but also poses potential pressure on the allocation of social resources and the ecological environment. Based on a multidisciplinary perspective, this paper systematically identifies the core influencing factors of overconsumption behavior, conducts an analysis from four dimensions—sociocultural, individual psychological, economic environment, and technological media—and reveals the interaction and connection among these factors. Through the research, it is found that, on the whole, the spread of consumerist ideology, the alienation of individual psychological needs, the stimulating effect of economic policies, and the precise guidance of digital technology together constitute the driving causes of overconsumption. This paper aims to provide a theoretical framework for understanding the formation logic of overconsumption and offer references for guiding rational consumption and building a healthy consumption ecology.