The Impact of AI Technology Application on Vietnamese Employees' Innovative Behavior

The rapid advancement of artificial intelligence (AI) technology is profoundly reshaping organizational operations and employee work contexts. Based on the Job Demands-Resources (JD-R) Model, this study investigates the dual-path mechanism through which AI technology application influences employee innovative behavior. Using questionnaire data collected from 478 Vietnamese employees, we employed SPSS 22.0 and AMOS 29.0 to conduct reliability and validity tests and structural equation modeling analyses. The results reveal that: (1) job insecurity negatively affects employee innovative behavior, while perceived opportunities positively affect employee innovative behavior; (2) job insecurity partially mediates the relationship between AI technology application and employee innovative behavior; (3) perceived opportunities fully mediate the relationship between AI technology application and employee innovative behavior; and (4) AI knowledge negatively moderates the relationship between AI technology application and job insecurity, while positively moderating the relationship between AI technology application and perceived opportunities. This study extends the understanding of AI's dual effects on employee behavior and provides practical implications for organizational management in the AI era.