Innovation and Strategic Path of AI Live-streaming Sales in the Digital Economy Era

Against the backdrop of the vigorous development of the digital economy, traditional e-commerce live streaming is confronted with predicaments such as high costs, lack of innovation, and loss of trust. Enterprises urgently need technology-driven transformation. This article delves deeply into the AI live-streaming e-commerce model in the era of digital economy. AI live-streaming sales rely on multimodal interaction and deep learning to achieve "7× 24-hour" precise live-streaming by virtual hosts. It generates personalized interactive content based on semantic understanding to activate the depth of user participation. Meanwhile, blockchain technology builds a transparent trust mechanism to ensure the authenticity and reliability of transactions. This model not only meets the diversified and personalized demands of consumers, reduces the operating costs of enterprises and enhances efficiency, but also promotes the innovative development of the industry and reshapes the relationship among "people, goods and places". This article also proposes practical strategies such as improving technical facilities, establishing a talent training system, and standardizing management processes to help the e-commerce industry effectively utilize virtual anchors and achieve digital transformation, providing a reference for the global e-commerce technology-driven transformation.